Used Car Online Shopping Research
About This Project
My team was tasked with redesigning the research section of the Carmax website as a class project. I developed a car personality test that generates suggestions for novice car buyers. Over the course of the project, I:
- conducted research through questionnaires
- created user flows and site maps
- created design features informed by personas
- created medium-fidelity wireframes
The result was a concept for a fun, less stressful car researching experience.
I was responsible for creating a survey to see how people currently shop for used cars, and then incorporating that feedback into the creation of the car personality test screens. I also created a user-flow diagram for the personality test.